What is Social Selling All About?
Social selling is a relatively new concept and practice, but it now forms a key part of the sales process for brands, businesses and individual professionals in marketing and sales. Sourcing, curating and sharing content that is relevant and useful to your sales prospects is central to this practice, particularly in the B2B environment, on top of producing and distributing original content.
LinkedIn defines social selling as: “Leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals.”
While this is a reasonably simple definition, social selling these days can be a sophisticated process, with high-quality content at the forefront. It requires knowledge and skill to execute well, but when done so, the results can be outstanding.
Sharing insightful, useful content with your target audience has many benefits, including:
• Building your brand, reputation and authority
• Generating trust by sharing and curating from a range of sources, both external material and your own content
• Providing value to your customers and potential customers
• Converting fans and followers into leads and customers
The effectiveness of social selling is borne out by evidence and numbers. Social sellers realize a 66% greater quota attainment than those using traditional prospecting techniques (SBI). Companies such as SAP, IBM and many others have reported significant sales success from social selling.
The case for businesses employing social selling as a key part of their activities is therefore undeniable. And those who master the art are becoming highly valuable team members in marketing and sales. This eBook gives you the knowledge and guidance required.
Check out the certification in digital selling. #BeTheChief