If you think a mobile-friendly website is not that important, think again. Google recently announced that it is switching to a “mobile first” index, which means that Google will index at your mobile website as your primary site, and that will determine your search engine rankings. If you don’t have a mobile-friendly site this could have a huge negative impact on your current search engine rankings, or future rankings if you’re working on optimizing your website for search engines (SEO).
The Increasing Influence of Mobile
According to ComScore:
- In May of 2016, mobile devices (smartphones and tablets) accounted for 60% of total digital media time spend.
- In 2015, mobile searches exceeded desktop searches for the first time
And according to the Google study What Users Want Most from Mobile Sites Today:
- 74 percent (of study participants) say they are likely to return to a company’s site in the future, if it is a mobile-friendly site.
- 48 percent feel frustrated and annoyed if a company doesn’t have a mobile-friendly site.
- 52 percent are less likely to engage with a company that has no mobile website.
But maybe you’ve heard these stats but don’t think they apply to you because your website is a business to business site? Think again. In 2015 Google partnered with Millward Brown Digital to survey 3,000 B2B decision makers about their research and purchase habits. According to the study:
- 42 percent of researchers use a mobile device during their B2B purchasing process.
- Search activity for those using a smartphone has intensified. Google is reporting a 3X growth in mobile queries.
- B2B researchers are not just using mobile devices when they are out of the office; 49 percent of B2B researchers who use their mobile devices for research do so while at work.
So, whether your customers are consumers, businesses or professionals, they’re using mobile devices as a key part of the entire purchasing process—from consideration through transaction.
The Good News
While Google is currently rolling out its new index, you still have time to get your site in shape. If you haven’t redesigned your website to be mobile-friendly, the time is now. Chief Internet Marketer can evaluate your current website, recommend improvements, make your site mobile-friendly and position you to begin to build those all-important search engine rankings.
Contact us today for a comprehensive recommendation for website redesign.
For many years marketers built websites, put them online and hoped that the content was relevant to potential customers. Then analytics tools evolved and we could begin to see what content was getting the most traffic, enabling us to make some intelligent assumptions and content improvements.
Today, sophisticated yet affordable marketing automation tools enable us to see who is visiting our websites and what specifically they are looking at—even if they don’t fill out a form. By understanding who visits your site and what they look at you can begin to gain insight into how to improve your website so that visitors see you as an authority in your field.
Even more importantly, knowing what a visitor is looking at also enables the sales staff to reach out and answer questions before your competitors are even aware there is an opportunity. Advanced automation tools like notifications and email follow ups can also be employed to insure that visitors remain engaged with your company and that you are providing a customer-focused response.
You’ve spent a lot of time building a website with great content. Now, begin to systematically leverage that content to build business leads and see solid ROI.
To really understand how to leverage your website to get leads and business, contact Chief Internet Marketer for a demo of marketing automation.
On-page optimization for SEO is critical to getting high search rankings and quality traffic. Traditionally SEOs recommended having laser-focused messaging on pages designed specifically for your top keywords, and this meant repeating the keyword in the H1 tag, H2 tags, alt tags, meta tags and within the first few paragraphs of the body copy. However, with Google’s algorithm changes this can begin to look “artificial,” potentially leading to a Google over-optimization penalty.
Major search engines now understand synonyms, so it’s time to take a more natural approach to copywriting. Yes, you still want to identify your keywords and build your pages so that the content is focused on key concepts. But pages should now include more natural variations of your keyword(s) throughout. Use a tool like Google AdWords to find related concepts and work those naturally into your articles or blog posts. This will help search engines understand the page content and insure that you are ranking for a wide variety of searches.
If your website isn’t performing up to par, contact the SEO experts at Chief Internet Marketer.
SSL stands for “Secure Socket Layer” and is the standard security technology for encrypting data as it is being transferred between a web server and a user’s browser. At the beginning of 2016 many technology companies—including Google and Apple—have taken a position in favor of all internet communication being encrypted.
What Does Encryption Look Like?
When you land on a secured website, your browser bar shows https:// instead of http://. Additionally, most browsers also show a small lock icon to the left or right of the URL, indicating that data is encrypted.
So, What’s the Big Deal?
Google has said that it has begun using SSL as a ranking signal when serving up search results. This means that SSL will become a consideration in search engine optimization (SEO). At this point, Google has stated that it is a “very lightweight” ranking signal. However, it will become more important as SSL becomes more ubiquitous. In addition, Google will soon display a (potentially alarming to some people) red “X” over the padlock icon in its Chrome browser for sites that are unencrypted.
Now may be a good time to consider adding encryption to your website in order to be compliant with these new standards that are coming into play. For more information, contact Chief Internet Marketer.