Is Social Commerce part of your digital marketing strategy? It should be…
Awareness is one of the most important steps in the Buyers Journey and skilled digital marketers know that social media is a very good platform for building awareness for products and services. There has been a great deal of hype about the integration of eCommerce on social media platforms, but the “buy” buttons were slow to pick-up. What has happened is that social media has become an important resource for discovering products that people will purchase later.
With the average digitally native adult spending as much as 2.5 hours per day on their devices for entertainment, social or messaging purposes, according to Flurry, it’s a segment that cannot be ignored.
In the Internet Trends report, Meeker cites the results of a consumer survey which found that 78% of respondents discovered products on Facebook, while Instagram and Pinterest both were discovery sources for 59% of them, and Twitter for 34%.
What’s also encouraging is that 55% of those who reported discovering a product on social media went on to make the purchase online.
Social media’s importance as a referral source to eCommerce sites also continues to climb. In 2015, it represented 2% of all referrals which has now tripled to 6%.
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