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Tag: digital marketing

Curate is not Create

Curation is a strategy that every content marketer and digital seller execute. It demonstrates authority and trust, and build connections. Curating content actually takes less effort than creating it.

First step is get some content resources…  Suggest you do this manually for a bit if you are new so you get the idea.  Then you can take a look at some other tools below that allow scale.

  • Create a Twitter list that includes key influencers on big data and monitor it for relevant content
  • Do a Google Search for the latest content (bookmark some good content resources).
  • Create Google Alerts for key terms and check those often
  • Get feeds from key industry blogs and publications using an RSS Reader
  • Do a daily check of your preferred websites
  • Check influencers and find relevant posts

Now to scale…  Some tools for you to check out.

Anders PinkBuzzSumoFeedlyCurata will help you apply filters to the content you are seeking, and some will bring you automated updates.

For a certified course that may help with these content strategies look at…

Digital Marketing Professional  or maybe specialize content for Certification in Search Marketing.

 

2019 Digital Marketing Trend – The rise of the Chat Bot

Chatbot Use Will Increase

Chatbots are just a specialized form of software that acts as a virtual “concierge,” communicating with users and assisting them in completing their goals. Chatbots interact with humans in a natural way, primarily through the use of text chat windows, but verbal interactions are also possible.

Chatbots are already used extensively in Facebook, by the tens of thousands, for different tasks. Everything from providing weather reports to automating some basic customer support functions can be easily handled by sophisticated software. Bots allow users to get personalized, focused interactions without pulling too much from limited human resources. There has been a significant increase in usage in 2018, and that use is likely to continue growing for digital marketing in 2019.

Stay on top of your game by becoming a certified digital marketer.

Social Disruption – 7 Must Have Tools

In the digital world, how you present your brand and market your service or product makes all the difference in generating sales and brand loyalty. For the most part, traditional marketing tactics like stating the functionality of your product and showcasing all the bells and whistles just won’t cut it.

To truly stand out online, you must provide a customer-centric experience that feels personalized and true to your unique brand. This shift from traditional to modern digital content marketing can be a tough transition, but with the right tactics and social selling tools, you can positively impact your audience and increase your overall marketing return on investment (ROI).

Whether you’re part of an enterprise-level marketing team or run your own e-commerce platform, disruptive social selling is a combination of efforts from the IT and marketing departments to increase conversions and boost sales. The modern customer is what matters most in marketing practices, and are often connected to your business in some shape or form online. To level-up your social media marketing efforts, the use of disruptive social selling is basically a necessity.

Read on to find out how disruptive social selling tools are changing the world of digital marketing as we know it, and those making the biggest differences for entrepreneurs and large-scale organizations alike.

“1.66 billion people purchased goods and services online”Statista

What Is Disruptive Social Selling?

Although the term may seem pretty straightforward, disruptive social selling can be tough to understand, especially if you’re new to the world of digital marketing as a whole. However, innovative social selling can be easy to implement for businesses of all sizes with the right tools and tips.

Disruptive social selling allows businesses to interact with their target customer base across a variety of social media platforms. Most commonly used in the business-to-business (B2B) world, disruptive social marketing aims to increase engagement and cultivate successful conversions for sales and marketing teams.

A vital part of the modern sales process, disruptive social selling is about relationship building and lead nurturing. Taking place over social platforms like Facebook, Pinterest, Twitter, Instagram, Google+ and LinkedIn, disruptive social selling is gaining popularity within businesses of all sizes to communicate with high-potential leads and close new deals.

Disruptive social selling is a customer-centric process that makes it easy for potential customers to gain valuable information about a product or service in a way that feels personalized to their unique needs and budget. As people are on social media for at least a portion of their day, more and more marketing and sales processes now take place on these platforms.

To stay customer-centric, disruptive social selling allows leads to reach out to companies at their convenience, and for companies to share content easily with the right audience. Some 3 billion people – almost half of the entire world population – now use some type of social media platform, and disruptive social selling is used by a variety of companies to maximize their reach over these platforms and build a brand reputation with potential customers.

What Are Disruptive Social Selling Tools?

Disruptive social selling tools are also known to some as digital disruption technologies. These tools work by allowing sales and marketing professionals to integrate social selling into their everyday routine and maximize their reach with potential customers.

The modern market is filled with a variety of social selling tools, but there are a few that stand out amongst the competition in terms of usability and effectiveness.

To find the perfect disruptive social selling tool for your unique brand and business, it’s important to look at what your priorities are. Are you seeking an easy way to share targeted content on social media, or would you rather nurture leads through a personalized one-on-one messaging platform?

Once you decide on your overall disruptive social selling goal, you can begin researching your options to find the tool that best fits your needs, budget and business.

The 7 Best Disruptive Social Selling Tools

1. LinkedIn Sales Navigator

LinkedIn Sales Navigator helps business sales personnel and entrepreneurs alike connect with potential prospects. Using an advanced algorithm, LinkedIn Sales Navigator is a disruptive social selling tool that allows you to interact with potential leads and prospects that are recommended to you based on your business and the potential client’s needs.

For enterprise-level businesses already using customer relationship management (CRM) software like Salesforce, Sales Navigator can be seamlessly integrated. LinkedIn is a great place for sales and marketing professionals to connect with people in their ideal client profile (ICP) and nurture existing relationships to close deals without cold calling or using other traditional marketing methods. LinkedIn Sales Navigator is a paid tool, but it can be extremely helpful as a go-to disruptive social selling tool.

2. Hootsuite

If you’ve previously worked in digital marketing, chances are that you’ve heard of Hootsuite in some shape or form. Hootsuite is the perfect disruptive social selling tool for brands and businesses who are looking to make a big impact with their client while avoiding the switch between various social selling platforms. Hootsuite allows you to manage a variety of social media platforms, the content that is posted, and performance measurements to see how your social tactics are impacting actual sales.

Whether you’re focused on nurturing LinkedIn prospects or want to increase your sales on Facebook, Hootsuite can help you and your marketing team monitor your disruptive social selling methods.

3. SocialPort

When it comes to disruptive social selling tools, SocialPort from rFactr can help you find the best leads and boost your overall social selling success. With access to insights and easy sharing of key content between teams and onto social media channels, you can streamline your content sharing process and better understand what type of content is yielding the best results.

4. Nimble

Nimble is a social CRM system and a great option for those looking for future-forward social selling tools, according to Convince and Convert. Nimble easily allows you to compile all social media data into specific records for each lead that you are nurturing, tracking your engagement with the person as you go. As a disruptive social selling tool, this CRM takes your disruptive social selling strategy to the next level for optimized results.

5. RingLead DMS Capture

Ringlead DMS Capture is a social selling tool that provides you with a wide array of prospects so that you can capture new leads and nurture them through your disruptive sales funnel. Any information that you have can be imported into the system, and you can engage with these prospects as you go.

Save time by having your data, contacts, and information all in one place.

6. Meltwater

For sales and digital marketing professionals looking to optimize their disruptive social selling strategy, Meltwater is the perfect solution. With a gallery of online content and social media content, Meltwater helps you easily streamline your social media strategy. By keeping your brand, data, and content in one place, you can save time trying to piece together how your leads perceive you. Meltwater measures how people are talking about your product, service, or brand so that you can level-up your social selling strategy.

7. Buffer

Buffer is a disruptive social selling tool that allows you to clearly plan your content schedule and have the software perform automatic content sharing for you. You can decide when the posts will be sent, and to what social media platforms. With direct posting available for Facebook, Twitter, Instagram, LinkedIn and Google+, Buffer helps you stay on top of your disruptive social selling strategy while saving time in the content sharing process.

Buffer has both a free plan and paid plan available. The free plan only allows for limited posting, so to maximize your reach, it’s best to invest in a paid plan for this disruptive social selling tool. As an added bonus, Buffer shares some analytics with you so that you can monitor how your posts are doing and use that data to optimize your digital marketing and social selling strategy.

Conclusion

The most successful disruptive social selling strategies are those that leverage the power of new disruptive social selling tools like the ones we’ve covered above.

The software as a service (SaaS) world is growing at unprecedented rates, so it’s vital that digital marketers keep their eye out for the latest and greatest social selling tools as they’re developed.

At the end of the day, disruptive social selling tools are a key part of a well-rounded digital marketing strategy that aims to benefit both your business and your customers’ daily lives.

With a customer-centric outlook and future-forward sales processes, your business – no matter what size – can increase sales and your overall marketing ROI with disruptive social selling.

Interesting Read on Digital Driving Leads

From eMarketer.com, Read the complete article here.

Website optimization, social media and SEO set to receive biggest budget bumps

The web has provided marketers with an opportunity to develop leads early in a consumer’s purchase process, and marketers are turning to hard numbers to measure the success of their efforts. According to a January 2012 survey of marketing professionals worldwide conducted by research company MarketingSherpa, 52% of marketers said their top lead gen strategy for the next year was to meet or exceed quantifiable return on investment goals. That was followed by optimizing the marketing/sales funnel (51%), gleaning more audience insight (51%) and maximizing the lifetime value of customers (47%).

Marketers are looking for quality in their leads, but not ones that come burdened with a hefty price tag. More than half of respondents said their organizations invested $50 or less per lead, with the largest group of respondents (36%) saying they spent less than $20. This indicates that, for the time being, marketers are valuing quantity over quality in terms of lead gen, although this could change as ROI measurements improve.

Marketers also expected increases in lead generation budgets over the next year to focus largely on three areas: website optimization, social media and search engine optimization, underscoring just how important online tactics have become in recent years. In fact the three lead gen techniques listed for the smallest budgetary bumps were all offline—direct mail, tradeshows and print ads.

Two-thirds of marketers didn’t make a huge distinction between business-to-business and business-to-consumer lead gen efforts, concluding that the techniques in both spaces were more similar than different.