If you think a mobile-friendly website is not that important, think again. Google recently announced that it is switching to a “mobile first” index, which means that Google will index at your mobile website as your primary site, and that will determine your search engine rankings. If you don’t have a mobile-friendly site this could have a huge negative impact on your current search engine rankings, or future rankings if you’re working on optimizing your website for search engines (SEO).
The Increasing Influence of Mobile
According to ComScore:
- In May of 2016, mobile devices (smartphones and tablets) accounted for 60% of total digital media time spend.
- In 2015, mobile searches exceeded desktop searches for the first time
And according to the Google study What Users Want Most from Mobile Sites Today:
- 74 percent (of study participants) say they are likely to return to a company’s site in the future, if it is a mobile-friendly site.
- 48 percent feel frustrated and annoyed if a company doesn’t have a mobile-friendly site.
- 52 percent are less likely to engage with a company that has no mobile website.
But maybe you’ve heard these stats but don’t think they apply to you because your website is a business to business site? Think again. In 2015 Google partnered with Millward Brown Digital to survey 3,000 B2B decision makers about their research and purchase habits. According to the study:
- 42 percent of researchers use a mobile device during their B2B purchasing process.
- Search activity for those using a smartphone has intensified. Google is reporting a 3X growth in mobile queries.
- B2B researchers are not just using mobile devices when they are out of the office; 49 percent of B2B researchers who use their mobile devices for research do so while at work.
So, whether your customers are consumers, businesses or professionals, they’re using mobile devices as a key part of the entire purchasing process—from consideration through transaction.
The Good News
While Google is currently rolling out its new index, you still have time to get your site in shape. If you haven’t redesigned your website to be mobile-friendly, the time is now. Chief Internet Marketer can evaluate your current website, recommend improvements, make your site mobile-friendly and position you to begin to build those all-important search engine rankings.
Contact us today for a comprehensive recommendation for website redesign.
Link building remains one of the most effective ways to build your website’s rankings. Despite the misuse of this strategy and the resulting penalties handed out by Google during the Penguin and Panda updates, getting good quality links continues to tell Google that your website is authoritative. Links from high authority sites also bring quality traffic and leads to your website.
Find a piece of old content and update it. Search on one of your keywords, and then look at the content that is on page one and two. Chances are you’ll find a topic that’s relevant, but the website it is on hasn’t updated the content, possibly in years. Write a good article on that particular topic then use a back linking tool like SEMrush or Ahrefs to find authoritative sites that have linked to the old article. Reach out to them with your new, improved article. Chances are if it’s relevant to their business, they link to yours as well.
Write a guest blog. Every industry has influential bloggers. Reach out to a few of them and offer to write a guest blog. They are often happy to have fresh content and will most likely provide a link back to your website and profile page(s).
Update your old blog posts. Have a new product or a compelling case study? Updating old blog posts with new information can substantially increase your site traffic. Update an existing blog post with new information, especially case studies, will help elevate the content. Make sure to then promote the article on your social media sites and reach out to influential bloggers in your industry so that they know you’ve got a new story to tell.
If you’re looking for help making online marketing work for your company, contact us today.
Any search engine optimization (SEO) specialist will tell you that it’s easier to rank for 3-4 word terms than for broad one- or two-word terms. And really, it makes sense. There are fewer searches on these terms, therefore less competition. However, it’s also been shown that click through and conversion rates are higher for multi-term searches that serve up relevant content to visitors.
There’s now a new opportunity to target search terms beyond the traditional 3-4 word search phrases. The combination of smartphones with Google Voice Search or Siri does a good job of serving up results for a spoken search query, and that is opening up a whole new opportunity for those search queries made up of 5 or more words. Now that users can just ask their phones a natural-language question…they will.
So, when thinking about top search terms to target, think about questions like “What type of doctor treats ___________”, “Who’s the best divorce lawyer in _______________?”, “Where’s the best deal on __________ near me?” Since early movers can get to the top quickly for search terms, identifying these key “questions” and getting content in place can net big returns in organic traffic to your website.
To discuss building an effective authority marketing campaign the gets results, contact Chief Internet Marketer.
I’ve always wondered, with all of the money involved in online advertising, how come I—as the viewer—can’t get some? Well, looks like Google might just be headed in that direction (well, sort of). Google’s new program, Local Guides, aims to reward participants for posting quality content.
The program isn’t really new, but has recently been renamed from its old moniker “City Experts.” Participants will earn points and be rewarded in an escalating fashion with everything from exclusive contests to a boondoggle at the company’s headquarters for folks with the most points.
In a blog recent post, Google wrote, “You can earn points and level up by writing reviews, uploading photos, adding new places, fixing outdated information, and answering simple questions. Each contribution type is worth one point, so you can earn up to five points per place.”
So, Google has somewhat co-opted the secret shopper concept but made it a program to increase and improve web-based content, not doubt helping Google improve its search results. Pretty clever.
If you’d like to get in on the fun, check out their video.