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Tag: sem

Internal Linking is Critical for SEO

Internal linking is the most overlooked and underused tool in all of SEO. What many search marketers don’t realize is that you can often get just as much “SEO value” from internal links placed on high-value pages on your own site as you can from inbound links. Internal linking also promotes and targets landing pages, improves usability, and makes it easier for users and engines to find your content. Simply put, if you’re on a website’s About page and there’s a link to the Contact Us page — that’s an internal link.

When internal links are set up properly, they allow your visitors to navigate your website easily and effectively. Internal linking allows you to direct your visitors down the path that you want them to follow through your website.

How to Incorporate Internal Links on Your Website

There are a lot of ways to incorporate internal links on your website. design your website by determining what your most critical web pages are, what your keywords should be for those pages, and then executing on your plan by incorporating your internal links into your website.

Text links – Internal links can be placed from any content within your website to create text links. Your anchor text should be keywords that you anticipate people will use when trying to find your website and then repeat those keywords as internal links throughout your website.

Footer Links – Links in the footer of your website are the ideal place for internal links, and one that is often underused.

Blog articles – Blog articles are one of the best tools when it comes to SEO and internal links. Writing blog articles gives you a chance to focus on a key topic that relates to your website, as well as, link your blog readers from your blog article to other pages within your website, like your most crucial web pages.

Banner ads – One type of internal link that most people don’t think of are banner ads. Consider adding some banner ads to your most critical web pages in your websites’ sidebar.

Benefits of Internal Links

  • Helps web visitors efficiently navigate through your website
  • Ensures visitors are seeing your critical content
  • Increases your search engine ranking for specific keywords
  • Moves your critical web pages within your website higher in search engine results
  • Attracts more visitors to your website

CIM offers ecommerce solutions that deliver an impact on your brand and ROI. We provide concise data, with key recommendations and strategic insights about pivotal developments in your focus areas. Our vision is to be the most valuable source of consulting intelligence for our customers. Contact Chief Internet Marketer for a customized SEO internal link marketing strategy  that will drive your business forward.

Defining the Differences: SEO vs SEM

You’ve heard them both—SEO, and SEM. But, are they the same? NO! Well, sort of. They certainly have to do with one another! This week, we’re discussing the differences between the two and how they complement one another in your overall internet marketing plan.

SEM: Search Engine Marketing

Search Engine Marketing (SEM) is the overall process of marketing and selling your Web site, products and services over the internet, within the search engines. A search engine marketing campaign will include many of the following components: search engine optimization, pay per click advertising, placement advertising, submission of sites to search engines, a monitoring and performance system, link development, keywords, back end management and much more.

SEO: Search Engine Optimization

As mentioned above, Search Engine Optimization (SEO) is simply a component of Search Engine Marketing. Contrary to SEM which often requires pay-for initiatives, Search Engine Optimization is a cost-effective function, and if you know how to do it yourself, it’s actually free! SEO is the act of optimizing your Web site for organic search engine listings – so that your Web site naturally pop up within the search results.

For more information on SEO or SEM, or for help in getting your SEM campaign started, contact our industry experts at (888) 340-INET.