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Tag: social media

Social Commerce – Awareness Power

Is Social Commerce part of your digital marketing strategy?  It should be…

Awareness is one of the most important steps in the Buyers Journey and skilled digital marketers know that social media is a very good platform for building awareness for products and services.   There has been a great deal of hype about the integration of eCommerce on social media platforms, but the “buy” buttons were slow to pick-up. What has happened is that social media has become an important resource for discovering products that people will purchase later.

With the average digitally native adult spending as much as 2.5 hours per day on their devices for entertainment, social or messaging purposes, according to Flurry, it’s a segment that cannot be ignored.

In the Internet Trends report, Meeker cites the results of a consumer survey which found that 78% of respondents discovered products on Facebook, while Instagram and Pinterest both were discovery sources for 59% of them, and Twitter for 34%.

What’s also encouraging is that 55% of those who reported discovering a product on social media went on to make the purchase online.

Social media’s importance as a referral source to eCommerce sites also continues to climb. In 2015, it represented 2% of all referrals which has now tripled to 6%.

Get a digital marketing certification in Social Media an #BeTheChief.

This certification is ideal for social media specialists, enthusiasts, executives or anyone wanting to enhance their knowledge in this area. It is designed to help you engage effectively with social media in an overall digital marketing domain. Validated by the Digital Marketing Institute’s Industry Advisory Council, the learning content is industry aligned and offers the opportunity to earn a globally recognized professional certification. Covered within this certification are content creation, content outreach, Facebook, LinkedIn, Twitter, social media, marketing automation and much more.

Learn more about a Professional Diploma in Social Media Marketing today.

Social Disruption – 7 Must Have Tools

In the digital world, how you present your brand and market your service or product makes all the difference in generating sales and brand loyalty. For the most part, traditional marketing tactics like stating the functionality of your product and showcasing all the bells and whistles just won’t cut it.

To truly stand out online, you must provide a customer-centric experience that feels personalized and true to your unique brand. This shift from traditional to modern digital content marketing can be a tough transition, but with the right tactics and social selling tools, you can positively impact your audience and increase your overall marketing return on investment (ROI).

Whether you’re part of an enterprise-level marketing team or run your own e-commerce platform, disruptive social selling is a combination of efforts from the IT and marketing departments to increase conversions and boost sales. The modern customer is what matters most in marketing practices, and are often connected to your business in some shape or form online. To level-up your social media marketing efforts, the use of disruptive social selling is basically a necessity.

Read on to find out how disruptive social selling tools are changing the world of digital marketing as we know it, and those making the biggest differences for entrepreneurs and large-scale organizations alike.

“1.66 billion people purchased goods and services online”Statista

What Is Disruptive Social Selling?

Although the term may seem pretty straightforward, disruptive social selling can be tough to understand, especially if you’re new to the world of digital marketing as a whole. However, innovative social selling can be easy to implement for businesses of all sizes with the right tools and tips.

Disruptive social selling allows businesses to interact with their target customer base across a variety of social media platforms. Most commonly used in the business-to-business (B2B) world, disruptive social marketing aims to increase engagement and cultivate successful conversions for sales and marketing teams.

A vital part of the modern sales process, disruptive social selling is about relationship building and lead nurturing. Taking place over social platforms like Facebook, Pinterest, Twitter, Instagram, Google+ and LinkedIn, disruptive social selling is gaining popularity within businesses of all sizes to communicate with high-potential leads and close new deals.

Disruptive social selling is a customer-centric process that makes it easy for potential customers to gain valuable information about a product or service in a way that feels personalized to their unique needs and budget. As people are on social media for at least a portion of their day, more and more marketing and sales processes now take place on these platforms.

To stay customer-centric, disruptive social selling allows leads to reach out to companies at their convenience, and for companies to share content easily with the right audience. Some 3 billion people – almost half of the entire world population – now use some type of social media platform, and disruptive social selling is used by a variety of companies to maximize their reach over these platforms and build a brand reputation with potential customers.

What Are Disruptive Social Selling Tools?

Disruptive social selling tools are also known to some as digital disruption technologies. These tools work by allowing sales and marketing professionals to integrate social selling into their everyday routine and maximize their reach with potential customers.

The modern market is filled with a variety of social selling tools, but there are a few that stand out amongst the competition in terms of usability and effectiveness.

To find the perfect disruptive social selling tool for your unique brand and business, it’s important to look at what your priorities are. Are you seeking an easy way to share targeted content on social media, or would you rather nurture leads through a personalized one-on-one messaging platform?

Once you decide on your overall disruptive social selling goal, you can begin researching your options to find the tool that best fits your needs, budget and business.

The 7 Best Disruptive Social Selling Tools

1. LinkedIn Sales Navigator

LinkedIn Sales Navigator helps business sales personnel and entrepreneurs alike connect with potential prospects. Using an advanced algorithm, LinkedIn Sales Navigator is a disruptive social selling tool that allows you to interact with potential leads and prospects that are recommended to you based on your business and the potential client’s needs.

For enterprise-level businesses already using customer relationship management (CRM) software like Salesforce, Sales Navigator can be seamlessly integrated. LinkedIn is a great place for sales and marketing professionals to connect with people in their ideal client profile (ICP) and nurture existing relationships to close deals without cold calling or using other traditional marketing methods. LinkedIn Sales Navigator is a paid tool, but it can be extremely helpful as a go-to disruptive social selling tool.

2. Hootsuite

If you’ve previously worked in digital marketing, chances are that you’ve heard of Hootsuite in some shape or form. Hootsuite is the perfect disruptive social selling tool for brands and businesses who are looking to make a big impact with their client while avoiding the switch between various social selling platforms. Hootsuite allows you to manage a variety of social media platforms, the content that is posted, and performance measurements to see how your social tactics are impacting actual sales.

Whether you’re focused on nurturing LinkedIn prospects or want to increase your sales on Facebook, Hootsuite can help you and your marketing team monitor your disruptive social selling methods.

3. SocialPort

When it comes to disruptive social selling tools, SocialPort from rFactr can help you find the best leads and boost your overall social selling success. With access to insights and easy sharing of key content between teams and onto social media channels, you can streamline your content sharing process and better understand what type of content is yielding the best results.

4. Nimble

Nimble is a social CRM system and a great option for those looking for future-forward social selling tools, according to Convince and Convert. Nimble easily allows you to compile all social media data into specific records for each lead that you are nurturing, tracking your engagement with the person as you go. As a disruptive social selling tool, this CRM takes your disruptive social selling strategy to the next level for optimized results.

5. RingLead DMS Capture

Ringlead DMS Capture is a social selling tool that provides you with a wide array of prospects so that you can capture new leads and nurture them through your disruptive sales funnel. Any information that you have can be imported into the system, and you can engage with these prospects as you go.

Save time by having your data, contacts, and information all in one place.

6. Meltwater

For sales and digital marketing professionals looking to optimize their disruptive social selling strategy, Meltwater is the perfect solution. With a gallery of online content and social media content, Meltwater helps you easily streamline your social media strategy. By keeping your brand, data, and content in one place, you can save time trying to piece together how your leads perceive you. Meltwater measures how people are talking about your product, service, or brand so that you can level-up your social selling strategy.

7. Buffer

Buffer is a disruptive social selling tool that allows you to clearly plan your content schedule and have the software perform automatic content sharing for you. You can decide when the posts will be sent, and to what social media platforms. With direct posting available for Facebook, Twitter, Instagram, LinkedIn and Google+, Buffer helps you stay on top of your disruptive social selling strategy while saving time in the content sharing process.

Buffer has both a free plan and paid plan available. The free plan only allows for limited posting, so to maximize your reach, it’s best to invest in a paid plan for this disruptive social selling tool. As an added bonus, Buffer shares some analytics with you so that you can monitor how your posts are doing and use that data to optimize your digital marketing and social selling strategy.

Conclusion

The most successful disruptive social selling strategies are those that leverage the power of new disruptive social selling tools like the ones we’ve covered above.

The software as a service (SaaS) world is growing at unprecedented rates, so it’s vital that digital marketers keep their eye out for the latest and greatest social selling tools as they’re developed.

At the end of the day, disruptive social selling tools are a key part of a well-rounded digital marketing strategy that aims to benefit both your business and your customers’ daily lives.

With a customer-centric outlook and future-forward sales processes, your business – no matter what size – can increase sales and your overall marketing ROI with disruptive social selling.

Social Media Marketing Metrics

Do you know what is working for your business and why?

As businesses become more educated and hopefully sophisticated in their social networking efforts, are they understanding the importance of the metrics by which they measure social business ROI? So far organizations, for the most part, have relied almost solely on simple, standard metrics, such as the number of Facebook fans and likes or the number of Twitter followers and tweets, and so on to determine their success. And while those metrics are still important today, organizations need to develop more sophisticated metrics to measure their progress in meeting increasingly granular social objectives.

Which can makes it difficult to determine the social metrics that matter most, because what matters will differ depending on your organization’s size, industry, products, current goals for social, and so on. But some increasingly important social media metrics can be applied across the board and they can help you measure what you need to focus on to achieve your objectives.

    1. Quality of fans and followers. You may have hundreds, or even thousands of fans on Facebook and or followers on Twitter, and while yes, these numbers still count, it’s critical to look beyond the numbers to the quality of those fans and followers. Think quality of followers, not quantity! In fact there are companies out there now that will allow you to actually purchase followers, but just looking popular will not measure an effective return on investment. By “knowing” your core business audience and organically targeting leads and connections that will truly be interested in your services, will help you earn a genuine online reputation.
    2. Social demographics. Demographics are directly related to the quality of fans and followers, again by knowing exactly who those fans and followers are. This will help to ensure that any social initiatives are reaching your core audience and achieving your current and future business goals.  It will also help to unearth potential new customers and guide your marketing, advertising, customer service, and product development tactics. Considering global and national Fan demographics, languages, age, etc , will help you to see if there are market segments that your current marketing strategies are not tapping into yet.
    3. Most popular pages, posts and tweets. By now, most organizations realize that to succeed at social marketing they need to maintain a consistent presence and dedicate resources to updating content and engaging with the audience. It’s easy to measure in pure numbers which pages, posts and tweets are most popular, but businesses need to take it a step further to determine why they were popular. Was it an email, a whitepaper, a tweet, a post or a blog that prompted the most interest? The metrics that can help you determine this will serve as a template to help you widen your net and cultivate customer relationships
    4. Page views and click-thrus. Content marketing is making businesses realize the importance of their message and their online presence. Most companies are including white papers, how-to videos, podcasts, info-graphics, and other forms of content into their marketing strategies to engage existing and new customers, as well as to generate leads or sales. But even more relevant is knowing what content is being seen and, more importantly, shared.
    5. Conversion. Conversion is a short and long term goal of every business, and it’s increasingly critical to measure what the social audience is doing as a result of the time they spend on your Facebook, Twitter, Pinterest, and other social sites. Are they buying, signing up, or consuming as a result of Facebook, Twitter, or Pinterest?  These are just a few questions you need to know the answer to in a growing list of emerging social marketing metrics.

CIM offers ecommerce solutions that deliver an impact on your brand and iROI. We provide concise data,  with accurate marketing metrics, key recommendations and strategic insights about pivotal developments in your focus areas. Our vision is to be the most valuable source of consulting intelligence for our customers. Visit  chiefinternetmarketer.com  for a customized marketing campaign strategy  that will drive your business forward.

Pinpoints for Pintrest!

Are You and Your Company on Pintrest?

If the answer is no, you have some catching up to do! As marketing professionals, it is crucial that we are up to speed on all social media platforms, so that we can further engage our customers, raise brand awareness, and even generate revenue! And, with more than 10.4 million registered users on Pinterest, you just can’t afford to be left behind.

Pintrest 101

Pintrest is a virtual pinboard; it lets you organize and share all the wonderful things you find on the web. Pintrest users use pinboards to plan their weddings, decorate their homes, plan a trip and even pick out their outfit for the day. As an individual, creating a Pintrest account is a way of seeing what other people are interested in, and connecting with one another through personal styles and trends. For a business, Pintrest is a way of increasing exposure and getting your products or services in front of potential customers!

5 Pinpoints for a Successful Pintrest Business Page

Social media can take many different forms, including Internet forums, weblogs, wikis, podcasts, pictures and video. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few.

  1. Post Relevant Content. If you know who your target audience and potential customer is, then find out what interests them before setting up your page. This can be done by simply viewing their pages, and seeing that their current interests are!
  2. Don’t Create a Page and Then Quit! You have to keep followers engaged, and continue making updates in order to increase your following. If you can’t make updates each and every day, aim for one a week at the very least.
  3. Keywords, Hashtags, and Links. Not only will you generate more traffic to your Web site or point of sale by posting keywords, hashtags, and links, but, you’ll improve your SEO!
  4. Live Beyond Pintrest. Are you on other social media platforms such as YouTube, Twitter and Facebook? Connect them all! By keeping users connected on all platforms and sharing posts across different mediums, you can strengthen the relationship and increase your chances of getting in front of the right audience.
  5. Interact; it’s not all about you. Remember, users and followers need to feel engaged. Enable your follows to post on your page. It will better SEO, and give your page a much better feel of community. Also, don’t forget to promote clients, customers and other brands you are a fan of!